When Adidas first created the Tubular trainer in the 1980s, it was designed as a basketball trainer. Being a shoe very ahead of its time, it never really made it as a popular Adidas shoe before the turn of the century. However, Nic Galway, VP of designs for Adidas saw huge potential in the trainer when trawling through the archives. With the new technology now available, he worked to create the Tubular’s we see today.
They were named ‘Tubular’ because of the outsole design, which is modelled after the tubing of car tyres. This is to give the shoe more traction and grip, and to do this there was nothing better than a car tyre to use as inspiration.
Tubular’s now have many sub-styles, and come in low-rise, mid-rise and high-rise. Making them Adidas’ most versatile trainer yet. The Tubular range now includes Viral, Nova, Radial, Runner, Defiant, X, Doom and Mi Tubular’s. Each trainer is unique in its own way, with the ability to personalise your trainers also available within the range.
Tubular Viral are a sleek, low-cut trainer modelled on the Adidas runner archives. They feature stretch mesh and an elastic strap across the forefoot for comfort. This is combined with a debossed leather heel and webbing back strap for a completely original design. Tubular Nova follow suit with the Viral design, pushing the boundaries for streetwear with eye-catching glow-in-the-dark details.
Tubular Doom are a whole new frontier of footwear design, combining the trainer with socks. The stretchy, slip-in sock is anchored to the trainer by the heel strap, providing a very distinctive silhouette.
s definitely one of Adidas’ most unique shoes. Numerous styles are available in various colours including white, blue, green, black and more. There’s definitely something for everyone in the Tubular range!